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Going French!

January 2017

  • Above: Yasmeen Hamdan performing live in Bahrain as part of the French Week 2017 programme


It’s over now and we can’t help feeling a bit sad that it is. It’s been ten months in the making: ten months of intense committee meetings, discussions, planning, brainstorming, negotiating, organizing: dozens of sponsors; dozens of promotion partners; musicians; artists; speakers; Michelin star chef, superstar shoe designer; concerts, events, gala diners; malls; hotels; restaurants; retailers; coordination; speeches; business forums; website; receptions; ticket sales; buskers; logistics; social media; venues; data-base management; competitions; seating plans; movie premiere; scheduling; protocol; prizes; exhibitions; press conferences; interviews; budgeting; catering; branding; payment gateways – you name it! 🎤🎨🎻


Behind it all, a handful of Bahrain-based French business people, plus the Alliance Française management team, all working hand in hand with H.E. Bernard Regnault-Fabre, French Ambassador to the Kingdom and his brilliant crew 🇫🇷. One mammoth island-wide event: the So French 2017 French Week – under the kind patronage of H.H. Shaikh Abdullah bin Hamad Al Khalifa.


And of course, in addition to being a core part of the organizing committee – we were delighted and honoured to be put in charge of all matters relating to marketing and communication: branding, PR, media partnerships, photo, video, advertising, online bookings and sales, events branding, and whatever else...

Ten absolutely hectic months; hundreds of emails per day, meeting after meeting, gazillions of brand collaterals, crazy deadlines (nothing unusual there…) and the most brilliant PR & communication team assembled for the task: François, Violette, Faezeh, Louise, Anisha, Kawther, Nadine, Deena, Summer, Rawan, Phil. Great job, everyone! We did it! 👏🏻

Et voilà!... 💋



#ThaliaDDB #FrenchWeek2017 #SoFrench #DreamTeam

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