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Going once...Going twice...Sold!

November 2019


In a most impressive process, our client Sulb manufacture all sorts of steel sections – right here in Bahrain (as well as in Saudi). Literally coming over the fence from sister concern Bahrain Steel, the raw material – in the form of high-quality iron ore pellets – is converted into white-hot molten steel 🔥🥽👨‍🏭 and then formed into a variety of billets, beams, angles and other products. Whilst the vast majority of the production is made to order, Sulb were keen to make extra stocks and scraps available for purchase through an auction process.


This is when they thus commissioned us to develop from scratch an entirely bespoke online auction system to meet every single one of their very specific requirements in this regard.

Working in very close collaboration with our IT solutions partners in India and to a solid and comprehensive brief from Sulb’s marketing and IT teams, the system gradually took shape, overcoming a number of challenges before going through multiple testing 🤓🔎 and refinement phases. The first real life online auction took place earlier this month with our developers ready on hand to immediately address any teething problem in real time, should one come-up. But thankfully, on the day there were none and the whole process worked like a dream 😌. More auctions are coming up soon and thereafter, and as our IT teams remain on stand-by just in case, we look forward to our continued and extensive collaboration with Sulb, Bahrain Steel and Foulath Holding Group and wish them all the best in their respective and mutual ongoing success.



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